Merge Public Relations is a boutique public relations firm dedicated to helping artists, organizations, and brands share meaningful stories that inspire, connect, and make an impact. Founded in 2011 by industry veterans Lori Mahon and Stacie Vining, Merge PR partners with artists, record labels, songwriters, authors, nonprofits, and entertainment companies to develop strategic, personalized campaigns that elevate their voices across local, national, and industry media.
Known for its collaborative approach and long-standing media relationships, Merge PR creates thoughtful publicity strategies tailored to each client's vision and goals. Whether launching new music, promoting books, supporting events, or building awareness for meaningful causes, the firm is passionate about connecting stories of creativity, faith, courage, and hope with audiences around the world.
Lori lives in Franklin, Tennessee, with her husband, Heath, and their two children, Nolan and Margot. When she's not pitching media or developing PR strategies, you'll likely find her with a good book, swimming, baking something sweet, or dreaming up her family's next vacation or adventure. She considers it a privilege to champion the artists and organizations she represents and help share their music, missions, and stories with the world.
Ashley Van Zee has always been passionate about the intersection of storytelling and music. After earning a degree in Communications from Auburn University, she spent more than a decade serving in student ministry before transitioning into communications, marketing, and social media management. Since then, she's helped schools, brands, and organizations tell meaningful stories and build authentic connections. Joining the Merge PR team feels like a full-circle moment, combining her love for music with her passion for helping artists share their stories with the world.
Ashley lives in Franklin, Tennessee, with her husband, Ryan, and their two children, Wilder and Sylvie. When she's not writing press releases or creating social content, you'll likely find her at a live concert, tending to her garden, cheering from the sidelines of a soccer game, searching for a great taco truck, or embracing anything nostalgic from the '90s. She loves building relationships and is grateful to come alongside the incredible artists, songwriters, and partners that make up the Merge PR family.
My team is so grateful to have {Merge} on board as a true partner and constantly impressed to have them working right alongside us, digging into the weeds of our specific needs. They are passionate about cultivating real connection and finding the unique perfect path for each client and their story.
– Samantha Steele with Triple8Management for Ellie Holcomb –